Potentization is a process used in homeopathy to prepare remedies. It involves repeatedly diluting a substance in water or alcohol and then shaking it vigorously. This method is believed to enhance the healing properties of the original substance while minimizing its toxicity. The process is based on the principle that the more a substance is diluted, the more potent its effects become. Homeopaths argue that this technique allows the remedy to retain a "memory" of the original substance, making it effective in treating various ailments without the side effects commonly associated with conventional medications.