A pop-up shop is a temporary retail space that allows businesses to sell their products for a short period. These shops can appear in various locations, such as vacant storefronts, markets, or events, and are often used to test new products, reach new customers, or create buzz around a brand. Pop-up shops are popular among both small businesses and larger brands, as they provide a low-cost way to engage with customers directly. They often feature unique themes or limited-time offers, making the shopping experience exciting and encouraging customers to visit before the shop closes.