Pop-folk is a music genre that blends elements of popular music with traditional folk influences. It often features catchy melodies, relatable lyrics, and acoustic instruments, making it accessible to a wide audience. Artists in this genre may draw inspiration from various folk traditions while incorporating modern production techniques. The genre gained popularity in the late 20th century, with artists like Mumford & Sons and The Lumineers leading the way. Pop-folk often emphasizes storytelling and emotional themes, appealing to listeners who appreciate both contemporary sounds and the authenticity of folk music.