Plus-size influencers are individuals who promote body positivity and fashion for those who wear larger sizes. They often share their personal style, beauty tips, and lifestyle content on social media platforms like Instagram and TikTok. By showcasing their outfits and experiences, they aim to challenge traditional beauty standards and encourage self-acceptance. These influencers play a significant role in the fashion industry by collaborating with brands that cater to plus-size consumers. Their presence helps to increase visibility for plus-size fashion and advocates for more inclusive sizing in mainstream clothing lines, fostering a more diverse representation of beauty.