A "pivot" refers to a significant change in strategy or direction, often used in business and startups. When a company realizes that its original plan isn't working, it may pivot to a new approach that better meets market demands or customer needs. This can involve altering the product, target audience, or business model to improve chances of success. In the context of sports, particularly basketball, a pivot is a movement where a player keeps one foot planted while rotating the other foot to change direction. This technique allows players to maintain their position while looking for opportunities to pass, shoot, or drive toward the basket, enhancing their gameplay and decision-making.