"Persuasive" refers to the ability to convince others to adopt a certain viewpoint or take a specific action. This skill is often used in various contexts, such as advertising, where companies like Coca-Cola create compelling messages to encourage people to buy their products. A persuasive argument typically includes strong reasoning, emotional appeal, and credible evidence to sway the audience. In everyday life, being persuasive can help in situations like negotiating a raise at work or convincing friends to try a new restaurant. Effective communicators, such as Martin Luther King Jr., used persuasive techniques to inspire change and motivate people to join their cause.