Personal shopping is a service where a shopper assists clients in selecting and purchasing items tailored to their preferences and needs. This can include clothing, accessories, gifts, or home goods. Personal shoppers often have expertise in fashion trends and product knowledge, helping clients make informed choices. Clients may hire personal shoppers for various reasons, such as lack of time, uncertainty about style, or special occasions. The service can be offered in-store or online, and personal shoppers may work independently or as part of a retail company. This personalized approach aims to enhance the shopping experience and ensure satisfaction.