Performing Rights Organizations (PROs) are entities that manage the rights of artists and songwriters. They ensure that creators receive payment when their music is played in public, such as on the radio, in restaurants, or at concerts. PROs collect licensing fees from businesses and distribute these funds to the artists whose work is performed. These organizations play a crucial role in the music industry by protecting the intellectual property of creators. Some well-known PROs include ASCAP, BMI, and SESAC. By monitoring performances and enforcing rights, PROs help sustain the livelihoods of musicians and songwriters.