Perakende refers to the sale of goods and services directly to consumers. It involves various types of businesses, such as stores, online shops, and markets, where products are sold in smaller quantities. The primary goal of perakende is to meet the needs of individual customers by providing them with easy access to a wide range of products. In the perakende sector, businesses often focus on customer service, marketing, and inventory management to attract and retain customers. This sector plays a crucial role in the economy, as it helps distribute products from manufacturers to consumers, facilitating everyday purchases and enhancing consumer convenience.