Penny pitching is a fundraising strategy where individuals or organizations ask for small donations, often just a penny, to support a cause or project. This approach makes it easy for people to contribute, as the amount is minimal and accessible to almost everyone. It can be particularly effective in community settings or online campaigns, where many small contributions can add up to a significant total. This method is often used by charities, schools, and non-profits to engage a wider audience. By encouraging many people to give a little, penny pitching can create a sense of community involvement and shared purpose, making it a popular choice for grassroots fundraising efforts.