Peer companies are businesses that operate in the same industry and are similar in size, structure, and market focus. They often compete for the same customers and may offer similar products or services. Analyzing peer companies helps investors and analysts understand a company's performance relative to its competitors. These companies are typically compared using financial metrics such as revenue, profit margins, and market share. By examining the strengths and weaknesses of peer companies, stakeholders can make informed decisions about investments and strategic planning. This analysis is crucial for understanding market trends and identifying potential growth opportunities.