Party leaders are individuals who guide and represent a political party. They are responsible for setting the party's agenda, making strategic decisions, and rallying support among party members and the public. Party leaders often play a crucial role during elections, helping to select candidates and coordinate campaign efforts. In many political systems, party leaders are elected by party members or appointed by a governing body. They may also serve in legislative roles, influencing policy and legislation. Effective party leaders must possess strong communication skills and the ability to unite diverse opinions within their party, ensuring a cohesive approach to political challenges.