Panthenol is a form of vitamin B5, commonly used in skincare and haircare products. It acts as a humectant, meaning it helps retain moisture, making it beneficial for keeping skin and hair hydrated. This ingredient is often found in lotions, shampoos, and conditioners due to its soothing and moisturizing properties. In addition to its hydrating effects, panthenol can promote skin healing and improve the overall texture of hair. It is known to enhance the shine and softness of hair while reducing split ends. Overall, panthenol is valued for its versatility and effectiveness in beauty formulations.