Palanca, or leverage, refers to the use of various resources to amplify the potential return on an investment or effort. In finance, it often involves borrowing funds to increase the amount invested, thereby enhancing the potential gains. However, it also increases the risk, as losses can be magnified. In a broader context, leverage can apply to personal or organizational strategies, where individuals or groups utilize their strengths, relationships, or assets to achieve greater outcomes. For example, a business might leverage its brand reputation to attract more customers, maximizing its market presence and profitability.