Online identity refers to the persona or profile that an individual creates and maintains on the internet. This can include social media accounts, personal websites, and online forums, where users share information about themselves, such as their interests, opinions, and experiences. Online identity is shaped by the content a person posts, the interactions they have, and the privacy settings they choose. Managing online identity is important for personal branding and reputation. It can affect how others perceive an individual, including potential employers or friends. Factors like social media presence, online reviews, and digital footprints contribute to this identity, making it essential for users to be mindful of their online activities.