Now TV is a subscription-based streaming service that offers a variety of movies, TV shows, and live sports. It is operated by Sky Group and allows users to watch content on-demand without a long-term contract. Subscribers can choose from different packages, including entertainment, movies, and sports, catering to diverse viewing preferences. The service is accessible on various devices, such as smart TVs, tablets, and smartphones, making it convenient for users to watch their favorite content anytime, anywhere. Now TV also features a user-friendly interface, allowing easy navigation through its extensive library of shows and films.