"Now" refers to the present moment, the time that is occurring at this very instant. It is the point in time that separates the past from the future. In everyday life, "now" is often associated with immediate actions or decisions, emphasizing urgency and relevance. In philosophy, "now" can be a complex concept, as it raises questions about perception and existence. Different cultures and languages may have unique ways of expressing the idea of "now," reflecting varying attitudes toward time. Understanding "now" helps individuals focus on their current experiences and make conscious choices.