Normative authority refers to the power or influence that individuals or institutions have based on established norms, values, or standards within a society. This type of authority is often derived from social expectations and cultural beliefs, which dictate what is considered acceptable or appropriate behavior. For example, religious leaders may possess normative authority due to their role in guiding moral conduct according to religious teachings. In contrast to coercive or legal authority, which relies on force or laws, normative authority encourages compliance through shared beliefs and social approval. This can be seen in various contexts, such as educational institutions promoting academic integrity or community leaders advocating for social responsibility.