New car launches refer to the introduction of new vehicle models by automotive manufacturers. These events often showcase the latest designs, technologies, and features that enhance performance, safety, and comfort. Car companies typically hold press events or auto shows to unveil their new models, attracting media attention and potential buyers. During a new car launch, manufacturers may highlight advancements such as improved fuel efficiency, electric vehicle options, and innovative infotainment systems. The goal is to generate excitement and interest among consumers, as well as to compete in the ever-evolving automotive market, which includes brands like Tesla, Toyota, and Ford.