New business models refer to innovative ways companies create, deliver, and capture value. These models often leverage technology and changing consumer behaviors to meet market demands. Examples include subscription services, where customers pay a recurring fee for ongoing access to products or services, and the sharing economy, which allows individuals to rent or share resources, like Uber for transportation or Airbnb for lodging. Additionally, businesses are increasingly adopting digital platforms to connect directly with consumers, reducing reliance on traditional retail. This shift can lead to lower costs and increased customer engagement. Overall, new business models are reshaping industries and driving economic growth.