"Negócios" refers to the activities involved in buying, selling, and trading goods or services. This concept encompasses various types of enterprises, from small local shops to large multinational corporations. The primary goal of any business is to generate profit while meeting the needs of customers. In the world of negócios, different strategies and models are employed to achieve success. Entrepreneurs often analyze market trends, customer preferences, and competition to make informed decisions. Effective management, marketing, and financial planning are essential components that contribute to the growth and sustainability of a business.