Music marketing refers to the strategies and techniques used to promote artists, albums, and songs to reach a wider audience. This can include social media campaigns, music videos, and live performances, all aimed at increasing visibility and engagement with fans. Effective music marketing also involves understanding the target audience and utilizing various platforms, such as streaming services and radio, to distribute music. Collaborations with influencers and other artists can further enhance exposure, helping musicians build a loyal fan base and drive sales.