The music industry is increasingly influenced by digital streaming platforms like Spotify and Apple Music, which have changed how people consume music. These services allow users to access vast libraries of songs for a monthly fee, leading to a decline in physical album sales and downloads. Additionally, social media platforms such as TikTok are playing a significant role in music promotion. Artists can share snippets of their songs, often leading to viral trends that boost their popularity. This shift emphasizes the importance of online presence and engagement for musicians in today's market.