Mid cap companies are businesses with a market capitalization typically between $2 billion and $10 billion. They are often seen as a bridge between small cap and large cap companies, offering a balance of growth potential and stability. Investors may find mid cap stocks appealing because they can provide opportunities for significant growth while generally being less volatile than small cap stocks. These companies often operate in various sectors, including technology, healthcare, and consumer goods. Mid cap firms can benefit from increased market recognition and resources as they grow, making them attractive options for investors looking for a mix of risk and reward in their portfolios.