The method of loci is a mnemonic technique that helps improve memory by associating information with specific locations. It involves visualizing a familiar place, such as a house or route, and mentally placing items or concepts to be remembered at various points within that space. When recalling the information, one can mentally walk through the location to retrieve the stored items. This technique leverages spatial memory, which is often stronger than verbal memory. By creating vivid mental images and linking them to physical locations, users can enhance their ability to remember lists, speeches, or other information effectively.