Media scholars are researchers and academics who study various aspects of media, including its content, effects, and role in society. They analyze different forms of media, such as television, film, social media, and print, to understand how they influence public opinion, culture, and communication. Their work often involves examining the relationship between media and issues like politics, identity, and technology. These scholars employ various methods, including qualitative and quantitative research, to gather data and draw conclusions. They may publish their findings in academic journals, write books, or present at conferences. Their insights contribute to the broader understanding of how media shapes our world and informs policy decisions.