Media innovation refers to the development and implementation of new technologies, formats, and methods in the media industry. This can include advancements in digital platforms, such as social media and streaming services, which change how content is created, distributed, and consumed. Innovations often aim to enhance user experience and engagement, making information more accessible and interactive. Another aspect of media innovation is the use of data analytics and artificial intelligence to tailor content to specific audiences. For example, platforms like Netflix and Spotify utilize algorithms to recommend shows and music based on user preferences. These innovations not only improve personalization but also drive the evolution of media consumption habits.