media franchise
A media franchise is a collection of related products and works that share a common brand, story, or characters. These can include movies, television shows, video games, books, and merchandise. A successful media franchise often expands its universe through various forms of media, allowing fans to engage with the content in multiple ways.
One well-known example of a media franchise is Star Wars, which began as a film series and has since grown to include animated series, novels, comics, and a wide range of merchandise. This interconnectedness helps to build a larger fan base and creates opportunities for storytelling across different platforms.