Marketplace platforms are online spaces where buyers and sellers can connect to trade goods and services. These platforms facilitate transactions by providing a user-friendly interface, payment processing, and often customer support. Examples include Amazon, eBay, and Etsy, which cater to various markets and products. These platforms benefit sellers by giving them access to a larger audience without the need for their own website. Buyers enjoy the convenience of browsing multiple sellers in one place, often comparing prices and products easily. Overall, marketplace platforms streamline the shopping experience for both parties involved.