A love marriage is a union where individuals choose their partners based on mutual affection and personal choice, rather than through arranged means. This type of marriage often emphasizes emotional connection, compatibility, and shared values, allowing couples to build a relationship before committing to marriage. In many cultures, love marriages are becoming increasingly common, as societal norms evolve. Unlike arranged marriages, where families play a significant role in selecting partners, love marriages prioritize the couple's feelings and preferences, leading to a more personalized approach to relationships and family life.