Loss prevention refers to the strategies and practices that businesses implement to reduce the risk of theft, fraud, and other losses. This can include measures such as surveillance systems, employee training, and inventory management. The goal is to protect the company's assets and ensure profitability. Effective loss prevention also involves analyzing data to identify patterns of loss and implementing policies to address these issues. By fostering a culture of accountability and awareness among employees, businesses can create a safer environment that minimizes potential risks and enhances overall security.