Lifestyle brands are companies that create products and services reflecting a specific way of living or set of values. These brands aim to connect with consumers on a personal level, often promoting ideals such as sustainability, adventure, or wellness. By aligning their offerings with a particular lifestyle, they foster a sense of community among their customers. Examples of lifestyle brands include Patagonia, which emphasizes environmental responsibility, and Nike, which promotes an active and athletic lifestyle. These brands often use marketing strategies that highlight experiences and emotions, encouraging consumers to adopt their lifestyle as part of their identity.