Juju music is a popular genre originating from the Yoruba people of Nigeria. It combines traditional African rhythms with modern instruments, often featuring electric guitars, keyboards, and percussion. The music is characterized by its vibrant beats and melodic patterns, making it suitable for dancing and celebrations. The genre gained prominence in the 20th century, particularly through the work of influential artists like King Sunny Adé and Sir Victor Uwaifo. Juju music often incorporates storytelling and cultural themes, reflecting the rich heritage of the Yoruba culture while appealing to a broader audience both locally and internationally.