Investor relations is a strategic management function that focuses on communication between a company and its investors. It aims to provide accurate and timely information about the company's performance, financial health, and future prospects. This helps build trust and transparency, which are essential for attracting and retaining investors. The investor relations team typically engages with various stakeholders, including shareholders, analysts, and potential investors. They organize events like earnings calls and annual meetings, and produce reports and presentations to keep investors informed. Effective investor relations can enhance a company's reputation and support its overall business strategy.