Investment scams are deceptive schemes that trick people into putting their money into fake or non-existent opportunities. Scammers often promise high returns with little risk, making it seem like an easy way to grow wealth. They may use persuasive tactics, such as fake testimonials or pressure to invest quickly, to lure in unsuspecting victims. These scams can take many forms, including Ponzi schemes, where returns for older investors are paid using the money from new investors, or phishing emails that appear to be from legitimate financial institutions. It's essential to research any investment opportunity thoroughly and be cautious of offers that seem too good to be true.