Interactive entertainment refers to forms of media that allow users to actively participate in the experience rather than just passively consuming it. This includes video games, virtual reality experiences, and interactive storytelling, where players can make choices that influence the outcome of the narrative. This type of entertainment often combines elements of technology and creativity, engaging audiences in unique ways. Popular examples include video games like Fortnite and The Legend of Zelda, as well as immersive experiences in virtual reality that transport users to different worlds, making them a part of the action.