Intangible cultural assets refer to the non-physical elements of culture that contribute to a community's identity and heritage. These include traditions, languages, performing arts, rituals, and social practices that are passed down through generations. Examples of intangible cultural assets are folk music, dance, and storytelling. Preserving intangible cultural assets is essential for maintaining cultural diversity and fostering a sense of belonging. Organizations like UNESCO work to safeguard these elements by recognizing and promoting them, ensuring that future generations can appreciate and participate in their cultural heritage.