Homonym: influence (Impact)
Influence is the ability to affect the thoughts, behaviors, or decisions of others. It can occur through various means, such as communication, persuasion, or example. People often seek to influence others in personal relationships, workplaces, or social settings to achieve specific goals or outcomes.
Influence can be seen in many areas, including marketing, where companies use advertising to shape consumer preferences, or in leadership, where leaders inspire their teams to follow a vision. Understanding influence is important for effective communication and building strong connections with others.