Individualistic values emphasize the importance of personal freedom, self-reliance, and individual rights. In cultures that prioritize these values, people are encouraged to pursue their own goals and express their unique identities. This often leads to a focus on personal achievements and the belief that individuals are responsible for their own success. In contrast to collectivist values, which prioritize group harmony and community, individualistic values celebrate independence and personal choice. Societies that embrace individualism, such as the United States, often promote ideas like entrepreneurship and self-expression, fostering environments where people can innovate and explore their own paths.