Independent hip-hop refers to a subgenre of hip-hop music created by artists who operate outside of major record labels. These artists often produce, distribute, and promote their music independently, allowing for greater creative control and authenticity. This movement has gained traction due to advancements in technology, such as social media and digital distribution platforms, which enable artists to reach audiences directly. Many independent hip-hop artists focus on personal storytelling and social issues, often reflecting their unique experiences and perspectives. Notable figures in this scene include Chance the Rapper and MF DOOM, who have built successful careers without traditional label support, showcasing the potential of independent artistry.