Incentives are rewards or benefits that motivate individuals or groups to take specific actions or make certain decisions. They can be financial, such as bonuses or discounts, or non-financial, like recognition or praise. Businesses often use incentives to encourage employees to perform better or to attract customers to buy their products. Incentives can also be found in various areas of life, including education and health. For example, schools may offer incentives like prizes for students who achieve good grades, while health programs might provide rewards for individuals who reach fitness goals. These strategies aim to promote positive behavior and achieve desired outcomes.