Iconic memory is a type of sensory memory that specifically deals with visual information. It allows individuals to retain a brief snapshot of what they see, typically lasting only a fraction of a second. This form of memory helps in processing visual stimuli and is crucial for recognizing objects and scenes. When we look at something, our iconic memory captures the image, enabling us to recall it momentarily even after the visual input has disappeared. This quick retention is essential for tasks like reading and navigating our environment, as it helps us make sense of the visual world around us.