The hyphy movement is a cultural and musical phenomenon that originated in the San Francisco Bay Area during the late 1990s and early 2000s. It is characterized by its energetic and upbeat style, often featuring fast-paced beats and catchy hooks. The movement is closely associated with the genre of hip-hop, and it emphasizes a party atmosphere, dance, and self-expression. Key figures in the hyphy movement include artists like E-40, Too Short, and Keak da Sneak, who helped popularize the sound and lifestyle. The term "hyphy" itself is derived from "hyperactive," reflecting the high-energy vibe of the music and culture. The movement also introduced unique dance styles and slang, contributing to its distinct identity within the broader hip-hop scene.