Hyperpop is a genre of music that blends elements from pop, electronic, and experimental sounds. It is characterized by its high-energy beats, catchy melodies, and often exaggerated production techniques. Artists in this genre frequently use auto-tune and vocal manipulation, creating a distinctive sound that can feel both futuristic and playful.
The genre emerged in the late 2010s, gaining popularity through platforms like SoundCloud and TikTok. Key figures in hyperpop include artists like 100 gecs, Charli XCX, and Sophie. Hyperpop often embraces themes of identity, technology, and youth culture, appealing to a diverse audience.