Hegemony refers to the dominance of one group or state over others, often achieved through cultural, economic, or political influence rather than direct force. This concept is commonly discussed in the context of international relations, where a powerful nation, like the United States, may shape global norms and policies to maintain its leadership position. In cultural contexts, hegemony can describe how certain ideas or values become the accepted norm, overshadowing alternative perspectives. For example, the media often plays a crucial role in establishing and reinforcing these dominant narratives, influencing public opinion and societal beliefs.