A "happy hour" is a designated time, usually in the late afternoon or early evening, when bars and restaurants offer discounts on drinks and appetizers. This promotion encourages customers to visit during slower business hours, creating a lively atmosphere. Happy hours often feature special prices on beer, wine, cocktails, and small plates. Many establishments promote happy hours as a way to attract patrons after work or before dinner. These events can vary in duration and offerings, with some places hosting themed nights or live music. Happy hours are popular social gatherings for friends and coworkers to unwind and enjoy each other's company.