A "happy hour" is a designated time, usually in the late afternoon or early evening, when bars and restaurants offer discounts on drinks and appetizers. This promotion encourages customers to visit during slower business hours, making it a popular social event for friends and coworkers to unwind after work. Typically lasting one to two hours, happy hour can feature special deals like half-priced cocktails, buy-one-get-one-free offers, or reduced prices on beer and wine. Many establishments also provide a relaxed atmosphere with music, making it an enjoyable way to socialize and try new food items.