grabbers
"Grabbers" are attention-catching elements used in writing, speeches, or presentations to engage an audience right from the start. They can take various forms, such as a surprising fact, a thought-provoking question, or a compelling quote. The goal of a grabber is to pique interest and encourage the audience to continue reading or listening.
Effective grabbers are often tailored to the specific audience and context. For example, a humorous anecdote might work well in a casual setting, while a statistic could be more appropriate for a formal presentation. By using grabbers, speakers and writers can create a strong connection with their audience.