"Glittering generalities" is a propaganda technique that uses vague, emotionally appealing phrases to evoke positive feelings without providing specific information. These phrases often include words like "freedom," "honor," or "hope," which sound appealing but lack concrete meaning. This technique is commonly used in political speeches and advertising to persuade audiences.
The goal of glittering generalities is to create a favorable impression and gain support by appealing to people's emotions rather than their rational thinking. By using these broad terms, speakers or advertisers can avoid addressing complex issues, allowing them to manipulate perceptions and influence opinions without offering substantial evidence or details.