General semantics is a field of study that explores how language and symbols influence human thought and behavior. Founded by Alfred Korzybski in the 1930s, it emphasizes the importance of understanding the limitations of language and the ways it can shape our perceptions of reality. The core idea is that words are not the things they represent, and misinterpretations can lead to confusion and conflict. Practitioners of general semantics advocate for clearer communication and critical thinking. They encourage individuals to be aware of their language use and to recognize the difference between the map (language) and the territory (reality). This awareness can help improve understanding and reduce misunderstandings in everyday interactions.